Start with the product and audience.
Discuss the range, positioning, retail context, and customers you want to reach. Use those decisions to guide the identity and the information hierarchy.
An identity with an appetite for expression
Food & beverage
branding & packaging.
Give the product a recognizable character before the first taste. We create food and beverage brand identities and packaging artwork, connecting the logo, visual language, and launch materials around a clear point of view.
Recognizable on the shelf.
Connected everywhere else.
A can, carton, or label often has to introduce the brand in a small space. The name and product information need a clear hierarchy, while the visual direction gives someone a reason to notice and remember it.
We plan the identity and agreed applications together, from a brewery’s core mark to a product range or launch campaign. Anvil & Forge demonstrates our brand and beer-packaging work; Pillars Yogurt shows art direction and packaging within an existing product brand.
Thoughtful details.
Meaningful next steps.
A recognizable identity, developed with the practical demands of packaging and launch materials in mind.
A distinct brand language.
Develop the agreed logo system, color, typography, and supporting graphics. Consider how the identity needs to work on packaging, websites, and everyday brand materials.
Packaging with a useful hierarchy.
Organize the brand, product name, flavor, and approved information around the supplied format. Review concepts on relevant mockups before preparing production artwork.
A connected product family.
Plan how flavors, variants, or limited releases relate to one another. Give the range a recognizable core while making each product easy to identify.
Artwork prepared for your producer.
Work from the approved dielines, print specifications, and final supplied copy. Coordinate the agreed file handoff with your printer or packaging producer.
Creative around the launch.
Scope the digital and print assets needed to introduce the product, such as social creative, sell sheets, or website graphics. Keep the visual direction connected across formats.
Different products.
Their own visual character.
Two food and beverage projects showing the roles of brand identity, art direction, and packaging. Each case study explains the work and our role.
Selected work
Anvil & Forge
Brand identity, beer packaging, website design, and photography for a Springfield brewery, with one recognizable character across the brand.
Explore the case study
Selected work
Pillars
Art direction and packaging for Pillars Yogurt, presented through a distinctive product range and supporting visual work.
Explore the case studyIndependent studio. Direct collaboration.
A creative partner.
With the handoff in mind.
Zion Creative is an independent studio based in Springfield, Illinois. Our Anvil & Forge project brings identity, beer packaging, photography, and website work together. Pillars Yogurt provides another example of product-focused art direction and packaging.
We agree on the range, formats, artwork requirements, and review stages before beginning. Your team supplies or approves the product information and claims, while the printer or producer confirms the technical requirements for final files.
Meet Zion CreativeA personal process.
From the first conversation.
01
Understand the product
Review the audience, range, existing identity, packaging formats, and practical production requirements.
02
Develop the direction
Explore the agreed identity and packaging concepts, with clear explanations of the visual choices.
03
Refine the applications
Review the chosen system across the selected products and launch materials, with consolidated feedback.
04
Prepare the release files
Finalize approved artwork to the supplied specifications and deliver the agreed brand assets and guidance.
Your investment
A clear
starting point.
Food and beverage identity and packaging work is quoted around the strategy, product range, formats, variants, and applications required. We agree on deliverables and review rounds before beginning. Printing, production, font licenses, specialist review, and outside supplier costs are identified separately.
Discuss your projectGood questions
Food & beverage branding
questions.
A few things to know before we get started.
Have another question? Get in touchDo you create brewery branding and beer can designs?
Yes. Anvil & Forge is an example of our brewery identity and beer-packaging work. A project can include a new identity, core packaging, selected releases, and supporting creative, with the range and deliverables agreed in advance.
Can you design packaging using an existing brand identity?
Yes. We can work from approved brand guidelines and assets, or discuss a broader identity update if the project needs one. Pillars Yogurt illustrates art direction and packaging work within a product brand.
Can the design extend across several flavors or products?
Yes. We can develop an agreed system for variants, with a clear relationship between the brand and individual products. The proposal defines the number of formats, variants, revisions, and production files included.
Who supplies the label copy, claims, and production specifications?
Your business supplies or approves the final product copy and claims, and the packaging producer provides the dielines and print requirements. Regulatory or legal review remains with the qualified reviewers responsible for the product. We prepare the agreed artwork from those approved inputs.
Does the project include printing or packaging production?
Design and artwork preparation are scoped separately from printing, materials, manufacturing, and shipping unless the agreement explicitly includes them. We can coordinate the agreed file handoff with your production partner.
Can branding connect with a product website or launch campaign?
Yes. Website development, social and email creative, sell sheets, and other launch assets can be scoped alongside the identity and packaging. We confirm the platforms, formats, and responsibilities before production.
A little more Zion
Keep exploring.
Explore related services and the project work behind them.
Food & beverage websites
Bring the product and practical customer information into a considered website.
Take a look
Shopify development
Build a digital home for product information, collections, and brand content.
Take a lookMarketing support
Connect the product launch with ongoing creative and customer communication.
Take a look